Fresh Green Connecting
Jenelle D'Alessandro

Communication Strategist / Social Media Consultant
freshgreenwriting@gmail.com

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2010 (19)
 
25 May 2010
May 25th, 2:57pm 0 comments

WeReward Launches for the iPhone [Everybody Hug Your GPS]

Yesterday was another big day for Location-based Social Networking as WeReward was launched. You can be sure this new network has caught my attention. 

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WeReward allows you to check-in at locations and earn cash rewards.  It links to your Foursquare, Facebook, and Twitter and deposits your earnings to your Paypal.  

From LYDIA DISHMAN's Fast Company article: 

 "Let's Get Physical: WeReward, Loopt, Others Push Users Into Real Stores"

Launching today, WeRewards tapped location-based technologies and social media platforms to spawn a hybrid ad model that aims to transform the way we use the Internet. Harnessing some of the same principles, Loopt, Scvngr, and Foursquare all have similar rewards programs or are about to launch them. Never mind the discovery and sharing online. The future of the Web -- at least a big slice of it -- is physical. And these companies are ready to start the transformation.

I couldn't agree with Lydia more.  Everybody should hug their GPS.  Location-based networking is certainly the future of the real time web.

If you start using WeRewards do let us know what you think of it.

Filed under apps business foursquare social media tech

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30 Mar 2010
March 30th, 11:08pm 0 comments

Real Conversation = The (Only) End Goal That Matters

Breck

I work with companies every day teaching them how to use Social Media to build community and create valuable connections.  For many of them, I am seeking to move them toward a paradigm shift in their marketing framework: Relationships matter.  Stop talking at people, and learn to listen.  Learn to truly listen.    

I took this photograph with my beat up (and treasured) Holga.  It says something of what I am often trying to say with my work: Real conversations are truly the end goal.  We must learn to listen to each other.  And better.  

Any eleven year old can tell the difference between contrived conversations and "real" ones.  Feign interest in a conversation with a tween and you'll lose them quicker than an eye can roll.   Good parents stop to listen to their kids, even when it is uncomfortable or inconvenient.  It is no different in business.  

Companies that can make this fundamental shift toward valuing authentic conversation will be those whose bottom line consistently shifts toward profitability.  Non-profits that can can make this shift will jump out of their dying-lifecycle and the organizational dynamics that keep them pinned toward a poverty mentality.  They will begin learning from those they seek to serve.  They will grow more comfortable with change; they will grow.

Twittter and other social networks excites me to the extent that I am able to meet, connect, and share with my real-time "stream" of contacts.  What about you?  The real-time web will continue to translate into offline coffees, lunches, and handshakes, but only for those willing to take conversations seriously.

(Holga: Darrelle, David / Breckenridge / September 2010)

 

Filed under business holga social media

Posted